The agency faced significant hurdles, including a history of digital projects plagued by technical debt. This accumulation of unresolved issues resulted in projects running over budget, poorly built websites, and difficulties in servicing clients. Staff turnover was high, and the lack of digital expertise were causing frustration and sleepless nights for the team.
Recognising the agency's specialisation in WordPress websites, we focused on resolving technical debt within their existing projects. Many of these sites were overly complex, built with outdated plugins, and posed security risks. We collaborated with the agency's developers to establish a new standard for development and systematically addressed the backlog of projects. Within a year, we successfully converted all legacy projects to the new standard, which not only improved code quality but also leveraged continuous integration and continuous delivery practices.
To reinforce the agency's team, we assisted in multiple rounds of recruitment for temporary contractors, full-time staff, and junior positions. We meticulously screened CVs and conducted interviews to identify candidates who possessed both technical skills and the ability to thrive in a fast-paced digital agency environment. Once onboarded, we prioritised the professional development of the staff, implementing ongoing training programs to rapidly elevate their skills to meet the agency's high standards.
Recognising the need for improved collaboration between the digital team and non-technical staff, we worked closely with both sides to establish effective communication channels. Through mentoring and guidance, we facilitated a smoother interaction process, ensuring that non-technical team members could articulate their needs and requirements without causing undue stress for the digital team.
As part of our engagement, we successfully led the agency through a comprehensive migration from a shared hosting environment to a robust cloud infrastructure using AWS. This migration allowed the agency to leverage the scalability, reliability, and security offered by the cloud, positioning them for future growth and flexibility.
Throughout the engagement, we assisted the agency in implementing crucial documents and processes, including digital terms of service, scoping questionnaires, functional specifications, technical specifications, and handover documents. These documents ensured clear communication and alignment between the agency and its clients, resulting in improved project outcomes and client satisfaction.
In this engagement, we provided the following services:
Identifying, prioritising, and strategically addressing accumulated suboptimal code or design decisions in software development to ensure long-term maintainability and system sustainability.
Advising on recruitment strategy, developing onboarding processes and mentoring developers.
Implementing and adhering to AWS best practices to ensure a resilient and highly available system architecture within the AWS Cloud.
Providing guidance and support to non-technical individuals, helping them gain a better understanding of technical concepts and decisions to make informed choices in projects and initiatives.
Through our collaborative efforts, the digital agency overcame their technical debt, enhanced staff capabilities, and migrated to a resilient AWS cloud infrastructure. By introducing best practices, streamlining processes, and fostering effective stakeholder communication, we transformed the agency's operations and established a solid foundation for their future success. The agency now operates with greater efficiency, increased client satisfaction, and a culture of continuous improvement.
Carnedd fill a knowledge gap that many companies struggle with and are are eminently sensible when it comes to technology. They will listen to your needs, understand where your company is, and help you plan a roadmap towards digital enablement.
